Inside Karabetian and Tazah
Anthony Rahayel’s August 31, 2023 feature visits the team, products and Los Angeles facility.
Our Story
A Family Business Built for Scale Since 1987
Karabetian traces its roots to 1987, when Nabil Karabetian began building a family-owned wholesale business in Los Angeles around specialty products, dependable sourcing and long-term partnership.
Built through products, relationships and persistence
A Los Angeles family business since 1987
Nabil Karabetian established Karabetian Import & Distribution in Los Angeles in 1987. The company remains family-owned and operated, with a focus on dependable sourcing, product knowledge and long-term customer and supplier relationships.
Tazah launched in 1997 as the company’s flagship food brand. The owned-brand portfolio later expanded with Golden Plate, established in 2015, while exclusive and distributed brands broadened the assortment available to wholesale customers.
From its Los Angeles base, Karabetian supplies specialty foods, personal care, housewares and traditional goods to independent markets, specialty retailers, retail chains, distributors, restaurants and foodservice businesses.
- Long-term customer and supplier relationships
- Product knowledge across the categories and communities we serve
- Direct accountability from a family-owned business
- Practical follow-through from sourcing to delivery
Since 1987Family-Owned & Operated
Dry + ColdMulti-Temperature Assortment
110+Brands
Los AngelesInventory Pool
1,500+Products
GlobalProducer & Supplier Network
30+Countries Sourced
60+Product Categories
2,000+Active Customers
The Karabetian journey
Seven milestones that shaped the business
These dated milestones connect Karabetian’s founding, brand development and public story with the wholesale company customers work with today.
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Karabetian is established in Los Angeles
The family-owned importer and wholesale distributor begins building its customer, supplier and product relationships from Los Angeles.
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Tazah launches as the flagship food brand
Tazah is created to offer Middle Eastern and Mediterranean products across a growing range of pantry and specialty-food categories.
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Golden Plate is established
Golden Plate expands the owned-brand portfolio with products that connect Middle Eastern roots and contemporary international tastes.
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Nabil shares the founder journey
A long-form Community in Arabic interview records Nabil Karabetian’s perspective on entrepreneurship, persistence and the growth of Karabetian and Tazah.
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Tazah publishes its brand story
A short official Tazah video introduces the people, products and purpose behind the flagship brand.
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The Los Angeles operation receives a closer look
Anthony Rahayel publishes a dedicated feature showing Karabetian, the Tazah team, products and the company’s Los Angeles facility.
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A broad portfolio with modern wholesale tools
Customers can explore more than 1,500 products and more than 110 brands online, use secure account tools, or work directly with sales or account support.
Founder and company videos
Meet Nabil and see the operation behind Tazah
Watch two curated features here, then visit the official Tazah channel for recipes, product ideas and current brand videos.
Nabil Karabetian’s founder interview
Community in Arabic’s December 12, 2020 episode lets Nabil tell the entrepreneurial story in a long-form conversation.
Personal accountability backed by wholesale capability
Family ownership with modern tools and a real person when you need one
Technology makes product discovery and account work easier, but it does not replace accountability. Karabetian continues to build around authentic assortment, disciplined value and long-term relationships.
- A maintained public catalog for product discovery
- Secure account tools for registered customers
- Product-trained sales and account-team support
- Direct coordination across sales, imports and logistics
Inside Our Los Angeles Facility
A closer look at Karabetian
Explore our building, reception, delivery fleet, showroom and warehouse from ten different views.
Nine architectural renderings illustrate our facility; the delivery-fleet view is a company photograph. Product and stock details in the renderings are illustrative.
Since 1987Family-owned
Dry, Refrigerated & FrozenService where applicable
Personal SupportSales and account-team support
Build a long-term wholesale relationship
Browse the catalog on your own or open a wholesale account and work with product-trained sales or account support.