Product & Market Fit
Review intended customers, category role, competitive set, pack and product requirements.
Supplier Partnerships
Producers, manufacturers and suppliers can offer products under their own brand or discuss private label under a Karabetian brand through the dedicated vendor form. Submission starts a review and does not create an approval, order or agreement.
A useful first review
Do not send unsolicited samples. If Karabetian requests samples, the samples and delivery must be provided at the supplier’s expense.
Use the vendor form so the opportunity reaches the imports team for review.
If the opportunity advances
These are discussion areas, not a promise of placement, volume, exclusivity or marketing support.
Review intended customers, category role, competitive set, pack and product requirements.
Discuss production, lead time, case and pallet data, logistics and replenishment expectations.
Coordinate current labels, images, specifications and verified documents required for review.
If approved, discuss account communication, product education and available marketing materials.
If a relationship is established, review customer feedback, supply consistency and agreed next steps.
Use only current, supportable product, origin, certification and performance statements.